Jaipur, February 09, 2015: Ola, India’s most popular mobile app for transportation today announced the launch of auto-rickshaws on its app, in the city of Jaipur. After immense success of Ola’s Auto booking service in eight cities viz. Bangalore, Chennai, Delhi, Ahmedabad, Hyderabad, Pune, Chandigarh and Indore since October 2014, Ola is gearing up for expansion in more cities like Jaipur. With over 1,500 Autos already registered on the platform in Jaipur and over 75,000 across the country, the company makes the experience of hailing, tracking and payment, seamless for users.
The conventional process of hailing an Auto-rickshaw is quite cumbersome. With Autos now being available on the Ola App, users can request a ride without having to step out, with the assurance of travelling at metered fares. Customers can live-track their rides and can also share their ride details with loved ones. Ola Autos are available round the clock in Jaipur and upon booking from the Ola App, customers can get an Auto in 5 minutes or less.
Nitesh Prakash, Senior Director – Operations at Ola said, “We are excited to bring Auto-rickshaws on the Ola app in the city of Jaipur. Users in the city will now be able to book an auto with a single tap on the Ola app, just the way they are used to booking a cab. Ola’s technology will help Auto-rickshaw driver-partners with access to increased and consistent revenue opportunity, and better utilization of their time and inventory.” Nitesh further added, “Autos are the most ubiquitous mode of personal transportation in India and Ola’s technology makes the it convenient and efficient for both customers and Auto drivers. Our success in redefining personal transportation in Jaipur is testament to the value created for citizens and partners alike and furthers Ola’s mission of building mobility for a billion people.”
Customers can book Auto-rickshaws straight from the Ola app, which will now feature an Auto category. Available autos around the pickup location are seen on a map in real-time and on booking, a customer can track their auto-rickshaw coming towards them on the map. Ola Autos are available in Jaipur at Just Rs. 9 per kilometre and there is NO Base Fare. An additional convenience charge of Rs 10 will be payable to the auto driver over and above the fare along with a ride fare of Re 1/minute. Night charges would be 1.25 times the normal fare. Customers can choose to pay their fare in cash or through Ola Money. Ola intends to on-board over 3000 Autos in the next six months in Jaipur.
Each auto on the Ola platform is powered with a smartphone having the Ola app, that enables driver-partners, access to continuous demand from customers around them. Auto driver-partners are notified of booking requests on their smartphones and are given navigation to reach the customer’s doorstep on accepting a booking request. The GPS enabled smartphone also helps customers track their ride in real-time. use Ola’s in-app SOS feature as well as share feedback on their ride at any point in time. All auto driver-partners on the Ola app go through rigorous training across behavioral, etiquette, routes and technology to make the ride experience seamless and consistent for customers.
Ola has over 75,000 auto rickshaws registered on its platform across 9 cities and intends to launch in more cities in the future. Auto-rickshaw driver partners, who have registered with Ola across the country, have seen their income grow by up to 40%.
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 350,000 vehicles across cabs, auto-rickshaws and taxis on its platform. The app is available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand.