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APUS to Invest Rs. 100 crore in Indian Start-ups


Mumbai, 6th October 2015: APUS Group, the world’s fastest growing mobile Internet services today announced their plans of investing in Indian start- ups at their early stages, by committing an initial amount of Rs. 100 crore. The move aims to build a positive ecosystem for the ever growing start- up the community in India. The group will offer support to these companies via programs designed focussed on developing and building a positive ecosystem for their growth. These programs will range from providing incubation to free APUS traffic.

APUS will offer an open platform to all the start –ups, and will aim to deliver the right guidance & resources till the time they gain enough exposure in their targeted markets. Start-ups shortlisted under this program will also have access to tools and experts helping them to enhance decision-making capabilities.

APUS has already invested in iamWire, India’s first digital platform covering start-ups, which will help them aid their growth strategy.

Speaking of the India strategy, Mr. Li Tao, Founder & CEO APUS Group said, “As an emerging market, India’s market potential is great. India offers one of the most significant ecosystems for start-ups, which is very attractive. We at APUS Group are confident the Indian economy and start-ups will forge a mutually beneficial bond. We had the similar situation in China three to five years ago, and India represents an important market for us. We are looking to strengthen our presence further as we evaluate more partnership opportunities with more firms as we look to strengthen our relationship with India.”

With over 25 million users from India currently, APUS plans to further reach the target of 80 million by 2016 by setting up a local operation center for India market and also by providing more localized service and experience to Indian users and augment India specific content. Currently, more than 90% of APUS Launcher users are overseas, and the app is available in 25 different languages.

APUS user system is the world’s third largest smartphone system; include a user interface, system management, communication and social management, information management, application management, etc. Company’s mission is to streamline the Android user experience, and to give any device a sleek and beautiful interface and ensuring a quality performance.

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