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YouTube will acquire SIMSIM in India, the company had made a place in video online shopping


SIMSIM is India’s video e-commerce platform.

New Delhi:

Video platform YouTube on Tuesday said it will acquire Indian video e-commerce platform Simsim to help small businesses and retailers reach new customers. This platform gives people the experience of video online shopping. Here customers can see and like the products of their interest through videos. This platform gives an opportunity to connect local businesses, influencers and customers in one place.

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“We’re taking another step to help viewers find and buy products from local businesses: We’ve signed a binding agreement to acquire SimSim and will continue to do so in the coming weeks,” Google said in a blogpost. The transaction is expected to be completed. The company, however, did not disclose the financial details of the transaction.

The blogpost said that there will be no immediate changes to SimSim and the app will continue to operate independently.

SimSim co-founders Amit Bagaria, Kunal Suri and Saurabh Vashisht said in a joint statement that the platform was launched to help users across India make online purchases with ease.

(This news has not been edited by NDTV team. It has been published directly from Syndicate feed.)

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