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Misfit Launches in India Exclusively with Snapdeal

Misfit Launches in India Exclusively with Snapdeal

Today Misfit, maker of elegantly designed wearable and smart home devices, have announced its products available for purchase in India. Misfit is have tied up with Snapdeal, India’s largest online marketplace.

As a start three Misfit wearable products will be available for purchase exclusively on Snapdeal: Misfit Shine, Misfit Flash, and Misfit Link. Shine, Flash, and Link comes with battery life of 6 Months, are water resistant, and are compatible with free companion apps on iOS and Android. Misfit Link is exclusive launched in India while Shine and Flash were previously available outside India.

Misfit Shine Fitness and Sleep Monitor is an elegant, all-metal activity and sleep tracker that is wearable anywhere and automatically measures steps, calories, distance, and light and deep sleep.  Misfit Shine lets users seamlessly track walking, running, cycling, football, swimming, dance, and more.  Users double tap the face of Shine’s sleek metal body to see progress toward their daily activity goal, and sync with the Misfit app to see more data and connect with friends. Available for ₹5499, Shine is compatible with a variety of stylish accessories including a luxe leather band and a polished necklace, Bloom.

Misfit Flash Fitness and Sleep Monitor tracks the same activity and sleep metrics as Shine but is crafted out of a special soft-touch plastic and comes in a variety of bright color options.  Users press on Flash’s face to view progress or to enable one of Flash’s smart button features, like messaging friends or starting a playlist.  Flash is wearable anywhere with a sport band or clasp and is available for only₹2499.

Misfit Link Activity Monitor and Smart Button is an easy-to-use smart button that gives users even more ways to connect with the world around them. Use Misfit Link to take a selfie with your phone camera app, control your music, or advance slides in a presentation, among other functions.  At ₹1999, Flash Link is the lowest-priced multifunctional and modular wearable product on the market.

“India is one of the fastest growing markets for consumer technology worldwide and is a hotspot of new tech and trends,” said Misfit CFO and COO Christy Le at the Global Mobile Internet Conference in Bangalore. “We’re excited to share our products with this growing, enthusiastic, and tech-savvy audience.”

Chirty Le also said “Keeping health in mind they have tied up with New York based health insurance company Oscar, which will provide health insurance at affordable rates to the misfit users.”

Speaking about the partnership with Misfit, Rohit Bansal, Co-Founder of Snapdeal said, “We are excited to partner with Misfit, a global leader in the wearables segment. With more and more people becoming fitness conscious, India as a market presents a tremendous opportunity for a consumer focused brand like Misfit. We look forward to working with the Misfit team and take their offerings to our customers in 5000+ towns and cities across the country. We are confident that their entry in India will be a big success.”

Rohit Bansal also said “the products are now available on Snapdeal without flash sales”. All product comes with a warranty of 1 year and will be replaced if any repair occurs. 

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