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Manford announces a new learning & development venture on Smart Phones


Launches SEEK – Mobile first for Organisation Development interventions

Leading corporate learning and development entity, Manford, best known for their flagship program, The Corporate Breakthrough Workshop and Transformational Leadership Coaching has announced a new venture. SEEK will be the first enterprise to launch Organisation Development (OD) interventions on Smart Phones targeted at all employees right from top to bottom. SEEK will bring first time, a unique learning pedagogy, delivered with daily 5-minute learning modules on the mobile. SEEK is currently available on the Android and IOS platforms. 

With SEEK, Manford will eye 7 percentage of the global training market for OD interventions and expects early adopters from sectors that include healthcare and pharma, manufacturing, IT, retail, services and FMCG. More than 100 organisations are expected to sign up in the first year. 

Manford works with top management of large organisations, to influence performance and enterprise culture in organizations. Its flagship product ‘corporate breakthrough workshop’ has helped many leadership teams to align their values, attitudes and behaviour to attain high performance in their respective companies. Manford has worked with clients in diversified sectors, which includes, The United Nations, Airtel, StridesShasun, Aurobindo Pharma, Avery Dennison, Capgemini, Zensar, HCL, Shapoorji Pallonji, Thermax, Pepsi, Canon, Sony, the World Bank, Whirlpooletc. 

SEEK will offer corporate a tech enabled solution, to drive organizational values, corporate culture and employee engagement across all levels in the organization.  The platform will give ownership and empowerment to employees in the context of culture and organizational change. The SEEK model offers diagnostics and customized training which is in the form of inspirational anecdotes, bespoke video, audio content and work life simulations, followed by a year of monitoring and reporting to track results. SEEK launches with offices in Bangalore, Mumbai and Delhi and is led by a team of experts in the field of change management, culture building and OD.

Announcing the new venture, Anand David, Founder, Manford said: ‘‘SEEK will scale the Manford proposition from just the leadership bench to the entire spectrum of employees. Our research points to an increased play for technology led solutions to drive organizational values and corporate culture. Hence the idea of SEEK was born, using a combined model of technology coupled with scientific inputs from behavioral and management sciences, psychology, sociology and ontology to provide holistic training solutions to India Inc.  Organizations will definitely see the value in our service as we help them reinforce behavioural and attitudinal shifts in a systematic manner to enable mass effect”.

Deepa Rachel, Founder SEEK, said, “SEEK’s core mission is to transform organizations by empowering people and creating a strategic approach to talent management through the intervention of tech enabled OD solutions. Our tailor made data driven solutions helps communicate a uniform message across the organization andpredicts employee behavior patterns so that employers can take proactive steps to bring about change within the company.’’

About Manford:

Manford, founded by Anand David in 1993, works in the field of organization development with the objective of facilitating breakthroughs in organisations by creating a performance and enterprise culture amongst the leadership teams. The area of expertise varies from organization development, leadership skills, managerial skills, big shift/change management and certification program in counseling. Manford’s flagship product called the corporate Breakthrough Workshop is an intense 4 day and night program that is for Leadership teams of Organizations in the context of creating alignment in values, attitudes and behavior those results in higher performance.

The company is headquartered in the Delhi-NCR region with office in Bangalore and Mumbai the company’s core team has carried out assignments in over 182 organizations in India and in 81 countries across the globe. Manford has worked with clients in diversified sectors, which includes,  The United Nations, Airtel, StridesShasun, Aurobindo Pharma, Avery Dennison, Capgemini, Zensar, HCL, Shapoorji Polanjee, Thermax, Pepsi, Canon, Sony, the World Bank, Whirlpool  etc.

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