24. January 2018 NEW YORK41°F

Shivani Reddy, Author at GoodTime Nation

Shivani ReddyJune 28, 2017
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3min5

Vivo, a mobile manufacturer company, acquired the title sponsorship rights of the Indian Premier League with a major bid of Rs 2,199 crore on Tuesday (June 27) for the next five years. This amount is 554 percent more than the previous agreement. This is the biggest sponsorship deal in any sport in India. Before this, the Oppo had secured the jersey rights of the Indian cricket team for Rs 1,079 crore. This deal was also this year.

“The top global producer of smartphones made a bid of 2199 crores, which is 554 percent more than the previous contract,” the BCCI said in the statement. The upcoming five IPL season (2018-2022) will have extensive support between Vivo and IPL for sports competition, field activity and marketing campaign.

For this contract, Vivo will spend about 440 crores every year. The BCCI had last month invited a tender for IPL title sponsorship for the period from August 1, 2017, to July 31, 2022. Vivo had acquired title rights for the 2016 to 2017 season. This agreement was based on an estimated 100 million per annum.

On this agreement, IPL Chairman Rajiv Shukla said, “We are happy that Vivo is once again associated with us as the IPL title sponsor for the next five years. The deal with Vivo has been excellent in the last two sessions, and I am sure they will make it bigger and better.”

Jatin Paranjpe, the founder of online sports aggregator khelomore and former cricketer, said, “I was not surprised by Vivo’s bid. Cricket is the favourite sport of Indians. Young people are passionate about IPL. In such a way, the brand gets an opportunity to make brand presence between them. This is a good deal for Vivo.” Paranjape has been heading sports marketing for Nike in India for some time. He said that the company that receives Title Sponsorship Deal does not need to do different promotions because the name of the league will be the Vivo IPL.

To renew the contract, Vivo left behind another mobile manufacturer Oppo, which according to the reports had bid for Rs.1430 crores. Vivo had earlier secured title rights in place of Pepsi.

Apart from the IPL, Vivo is also the primary sponsor of Pro Kabaddi League (PKL) for five years. This agreement was announced in May this year. Contract amount between Vivo and PKL is 300 crores.


Shivani ReddyMarch 10, 2017
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2min8

The Indian Women ice hockey team sets new history on Thursday. In the Asian Championship Tournament, Indian Women Ice Hockey won its first ever international match against the Philippines held in Bangkok. The Indian Women Ice Hockey team defeated the Philippines in the Challenge Cup of Asia fixture by 4-3. Earlier on Tuesday, the UAE defeated India 4-6.

In the first period, no team could score a goal. In the second period, India scored the first goal and went up by 1-0. In the third period, the aggressive goals were scored. Both teams scored 3-3 goals against each other. Chuskit and Dolma were amongst the scorers for India.

Women Ice Hockey has not got much priority in India. The condition is that the team did not receive any financial help from the government to go into this tournament. Thanks to 3000 donors who helped the team for training, tickets, visas and jerseys and other accessories. In India, this game is played mostly in Leh, Ladakh and Kargil districts of Kashmir. Earlier, the Indian team also participated in the Ice Hockey Asia Challenge Cup in 2016, but could not win a single match.

The IIHH Challenge Cup in Asia is a series of international ice hockey tournaments organised in Asia. This program was first organised in Hong Kong in 2008. The motive of the tournament is to provide competitive opportunities for Asian teams who are either in the lower division of the IHF World Championship or do not compete in the world championship.


Shivani ReddyMarch 7, 2017
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2min5

The leading Finland brand Tango has launched a special offer on International Women Day to attract the female fitness freaks of the country. Tango Wellness is giving the fitness trackers at just INR 8 in India which has a market cost of INR. 4990.

Commenting on this Women Day campaign, Tango India Head Bharat Nanda said, “India is emerging as on the primary market for health care products as people are getting more health conscious especially in the metro cities. To inspire women towards the healthy lifestyle, this Women’s Day, we are providing an exclusive offer and giving the fitness tracker at just INR. 8″.

To avail this offer, women just need to write their fitness funda/mantra creatively and post it on Tango’s Social Media Platforms. Shortlisted mantras will get the Tango wellness fitness trackers at just INR 8 which has a market cost of INR 4990.

According to the company, this campaign is receiving a good response on social media, and within just 4 hours, more than 5000 people have registered for this. The company is estimating 5 lakh registrations through this campaign. After that, the company will decide to whom they will give this tracker. However, the company has not disclosed the manner in which it will choose the people.

The Tango fitness trackers are available on major E-commerce sites like Amazon, Flipkart, Paytm and Tango World.


Shivani ReddyFebruary 24, 2017
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2min3

Accidents and mishaps keep happening on the sets which often leads to slight chaos on set. But what happens when the lead actress’s saree catches fire!? Well, Aditi Sharma who is currently essaying the role of Gangaa in &TV’s socio-drama Gangaa recently met with such an unavoidable accident where her saree caught fire.

The cast was shooting for an upcoming sequence of Mahashivratri Pooja and that’s when this incident took place. While shooting for the sequence which was set at a temple decorated with diya (lamps), Aditi got a little too close to the burning diya and as a result, her saree caught fire. This incident created a lot of panic on the sets and the shoot was halted for a while. The situation was under control in no time as the production crew had fire extinguishers present on the sets which helped them to put off the fire quickly. Luckily there was no injury to the actress nor anyone else from the crew.

Talking about the incident Aditi Sharma says, “I believe it was Lord Shiva’s blessings on me that I dint get burnt or injure myself severely. We were shooting for a Pooja sequence and my pallu caught fire. I didn’t notice it as I was in the middle of the shot. This incident did teach a lesson to be more alert and careful while we shoot for bigger sequence on special occasions. Luckily the director spotted it and the production team came to my rescue. I am glad we have all the required safety equipment’s on the set and no one got injured.”

Well we must say Kuddos to Aditi Sharma for managing the situation so well.


Shivani ReddyFebruary 21, 2017
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3min5

21st February, 2017: Stock transfer as free Supplies / materials is a practice largely prevailing in the Pharma sector which is not subject to VAT in the current indirect tax structure. As per the estimates of the experts, stock transfer for the promotion accounts about 20-25% cost of an average revenue of a Pharma company which is possibly the highest, comparing other industries. Supply of such goods between two parties as promotion materials / free samples is set to bring under the GST scanner now. If this happens, ‘Free Supplies’ of a Pharma industry will adversely affect the promotion practices of Pharma Industry – mainly B2B segment.

Industry experts and CAs at KDK Softwares organised an internal workshop on assessing ‘Impact of GST on Pharmaceutical Industry in India’. The first base of the analysis was the review of draft of the GST Law.

Mr. Mohit Bhambani, CEO of KDK Softwares (I) Pvt. Ltd. said, “While major concern remains on the GST rates, taxability and valuation of inter-state stock transfer, Provision for imported goods amongst others, for the Pharma companies; GST on ‘free supplies’ is going to directly impact on the cost of promotions of Pharma industry. Free supplies are normally a part of promotions of the drugs/materials and are given to the stockiest, doctors, Government and Private Hospitals and many cases to patients directly. One cannot recover the GST by input tax credit or by any other way. It remains as a cost to the supplier.”

Another aspect of this concern is to value such free supplies before putting a math of GST. As per one report of PWC ‘Decoding the Model GST Low – Impact on the Pharma Sector’ published in June 2016, the valuation of such samples/materials will be as per the GST Valuation Rules, i.e. the transfer value of goods of like kind and quality or the cost of sales.

Another point of free supplies is the case of ‘free services’ which needs to be cleared under GST regime. Pharma companies invariably receive services as promotional activity which are provided from multiple locations and received at multiple locations. There are also situations where it is not possible to determine the location of receipt of a service, for example, broadcasting, advertising, etc. In such situations, the Place of Supply provisions are unclear on which establishment would be regarded as the service provider/ receiver, in order to determine whether the supply is an intra-State or inter-State supply.


Shivani ReddyFebruary 10, 2017
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4min7

Five primary topics: Artificial Intelligence and Robotics; Innovation and Startups; Business Solutions; IoT Applications; and Gaming and Virtual Reality.

Bengaluru, tenth February 2017: Taiwan External Trade Development Council (TAITRA), the Taiwanese Government Body advancing exchange amongst Taiwan and different nations today, welcomed Indian ICT organisations to take part at COMPUTEX 2017, slated for May 30th to June third, 2017 at Taipei, Taiwan.

COMPUTEX TAIPEI is the Asia’s biggest and the world’s second biggest B2B ICT/IoT Expo and forming into a worldwide startup stage. While advancing in a state of harmony with global ICT industry patterns, COMPUTEX TAIPEI 2017 positions itself as building Global Technology Ecosystems with new subjects on Artificial Intelligence and Robotics; Innovation and Startups; Business Solutions; IoT Applications; and Gaming and Virtual Reality.

The meeting likewise disclosed the show’s 4-highlighted displays including InnoVEX; Asia’s biggest startup gathering place, giving a critical worldwide stage coordinating purchasers, media, with global new companies. By utilising the use of COMPUTEX, the display pulled in 15,000 or more guests and 217 exhibitors a year ago, which incorporates past pitch victors of Web Summit, Slush, Pioneers Festival and LeWeb. SmarTEX that will arrange the most recent IoT applications, iStyle, an unusual exhibit for Apple MF i-guaranteed peripherals and Gaming and VR for a final gaming stage to show the coolest superior gaming items.

As indicated by the measurements from DGBAS (Directorate-General of Budget, Accounting and Statistics), Executive Yuan (Taiwan), Taiwan’s ICT industry represented 12.8% of the aggregate GDP in 2012. Taiwan is known as a noteworthy acquirement place for worldwide ICT organisations and purchasers and Ranked first in overall major ICT item piece of the pie for more than ten items. Taiwanese IT organisations deliver 85% of PCs introduced on the planet with Windows® OS, and around 80% of overall information interchanges gear is created by Taiwanese systems administration correspondences hardware organisations. “Taiwan Inside®” would presumably be the most appropriate portrayal of Taiwan’s essentialness and its position in the overall ICT Industry.

Mr Thomas Huang, Deputy Director, TAITRA stated, “We picked India and uncommonly Bengaluru to advance COMPUTEX, the world’s biggest ICT show, predominantly in light of the fact that we esteem India’s market potential, its worldwide focused programming industry and blasting startup groups. COMPUTEX 2016 pulled in more than 40,000 universal guests. Indian guests were the twelfth most astounding in some global guests; saw a generous increment of 14% from the earlier year.” He additionally included. “With the broad crusade this year in India and the developing enthusiasm of new businesses and ICT marks in our occasion, we are confident to see an exponential development in some guests from India for COMPUTEX 2017.”

COMPUTEX 2017 will see driving exhibitors, for example, Dell, Intel, Microsoft, Supermicro, Nvidia from the USA, ARM from the UK, Socionext from Japan, Micronics from Korea, Hisense from China and the rundown is as yet expanding. Moreover, creative new companies from the USA, Demark, France, Korea, Indonesia, Germany, Pakistan, Hong Kong, Taiwan and numerous different nations have officially joined to take an interest at the expo.


Shivani ReddyJanuary 19, 2017
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2min8

Now eating healthy is fun, Menchie’s, a premium American self-service frozen yogurt brand is now open in Indira Nagar, Bangalore. With more than 150 rotating flavours, one would probably encounter new flavours each time they visit. Every creation at Menchie’s is unique as one gets to make their imagination as per their specific preference.  They have a wide range of offerings such as regular, non- fat, gluten-free, tart, sorbet and no-sugar-added flavours for all the health conscious dessert lovers out there.

Frozen Yogurt Frozen Yogurt in indiranagar

Menchie’s made its way into the Indian market around 2012 and having stores spread across, covers Mumbai, Pune, Hyderabad and Bangalore. Menchie’s has brought about a revolution in the country’s frozen yogurt space.  The basic idea is to create your bowl of imagination with the different flavours and toppings, which would be weighed and priced accordingly.  This is a place where one can walk into the store and take on the role of mix-masters to whip up desserts that will be like an instant dose of happiness for them.

Just as how healthy it sounds, it for sure is fun and doesn’t taste like yogurt much. With a slight line of difference, one would find it difficult that it isn’t ice cream.  One must make their way down to the store and find the magical world of yogurt said by Sajidaa, one of the customers at the store.



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