Caught a travel bug? Have a far distance friend’s wedding to attend to? Or planning to cross the ladakkh trip off your bucket list. Spice Jet’s “Red Hot Spicy” offer is music to traveller’s ears. Spice Jet have announced a sale on 1 lakh seats that will priced at Re1 excluding taxes and fees.The offer is valid only for three days with the bookings starting today. Under the offer the customers can book domestic flights starting from July 15 to March 31 of next year.
However, there are a few conditions to the deal. All bookings have to be done via the new Spicejet Mobile app. The app is available for download from the Google playstore and the Apple i-store. The company is using the offer to promote the mobile app extensively amongs its customers. Another catch includes mandatory purchase of the return ticket at regular airfare prices. Only two return tickets can be booked under this deal. Tickets once bought will not be refunded. The Re.1 travel offer last year was a huge success for Spice Jet. The innovative approaches to pricing contributed to huge market growth with millions of happy customer and benefitting the airline economy at large.
Spicejet, India’s second largest airline with 12% market share currently operates over 270 flights over 40 destinations everyday. Spicejet brought in a similar offer last year that prompted a succesful turnaround for the airline. Airlines are becoming increasingly popular in India vowing to the rising income and increase in standard of living. The airline industry in India carried 82 million passengers last year and is seeing steady increase in passengers year on year. Promotinal schemes like the “Red Hot Spicy” offer are vital for SpiceJet to conquer market share in a highly competitive airline industry and a stategic approach to dent Indigo airlines dominance in the long run.